The 145th Annual Westminster Kennel Club Dog Show is a yearly tradition at Madison Square Garden. Unfortunately, due to the pandemic, MSG was forced to cancel the event which left us with a unique opportunity. To honor MSG’s long-standing relationship with Westminster Kennel Club as well as an effort to keep fans engaged, we hosted MSG’s first annual Best In Show Home Edition. 

This turnkey platform allowed fans to engage with MSG social channels and gave them the opportunity to show their love for all things dog-related. It was a way to connect with us and other dog enthusiasts as well as show the world how beautiful, funny, or just plain silly their four-legged friends are. It also ensured that February, at The Garden, continues to be the destination for our furry and cuddly pals.

concept & graphic designer: jamie perlin
art direction: ty baker
animation: danicka capuli
copy: alonso davila, maddie bradford, & jamie perlin
photos: adobe stock