For the 2020 Presidential General Election, the Board of Elections in the City of New York partnered with Madison Square Garden to make the arena an early voting and Election Day poll site. We created a campaign to support these efforts to remind voters of the important dates ahead as well as where they could find information on their voting district.

Madison Square Garden served over 60,000 eligible voters, making it the largest polling site in New York City.

concept & graphic designer: jamie perlin
photographers: zack lane & carly boyle
copy: alonso davila